Google Play — Benjamin Conde

VISUAL DESIGNER • ART DIRECTOR

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We started with the foundational design element of Google Play, the Prism.

Just as a real prism takes in one beam of light and shoots out a rainbow, we wanted to take what Google Play users love and expand on it in joyful, useful ways.

Inspired by the prism, we paired Google’s core colors with complementary and analogous palettes. This gave us a full spectrum of colors to add dimensionality to our designs.

To unify Google Play with the rest of Google universe, we used the typeface Google Sans… of course.

Multidimensionality is essential to the brand. The Prismatic Grid layout gave us the ability to lead with Google Play partner content, products, and programs — ensuring we always had user-first discovery top of mind.

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We knew Google Play needed to offer an experience that balanced joyful and useful needs. That balance guided us to ensure people got more out of every moment. Even our merchandise took a fun, unexpected twist to create that unique joyful moment.

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